FAIRTRADE

Wine arrived in Argentina with its earliest Italian immigrants. And for generations Mendoza has been the thriving heart of this new tradition, its landscape dotted with small, family vineyards and wineries. But this heritage has come under threat since the economic crisis of 2001. The smallest growers are being squeezed out by large commercial operations and by rapid development that encroaches on their land and breaks up 80-year-old vineyards into small commercial lots.

In particular, the survival of 'contratistas' – a workforce unique to Argentina's vineyards – is in peril. Contratistas not only maintain the vineyards, they also live on the land with their families. Their income is a percentage of the grape harvest which suffered a significant decline after the peso devaluation. Contratistas are running the risk of extinction, with their numbers decreasing from an estimated 12,000 to a mere 4,000 in the past decade.

VIÑA DE LA SOLIDARIDAD

Soluna is made exclusively from grapes purchased from Viña de la Solidaridad (Vine of Solidarity), an association of 19 small growers and contratistas committed to preserving this unique working partnership and their small, family-owned vineyards. We guarantee a minimum fair price for their grapes regardless of the local and global commodity prices. And we pay an additional social premium that will be invested in education, health and other social projects for the benefit of the entire community.

All Soluna wines are fairtrade certified by FLO and have been praised by Nature & More, an independent foundation for our growers product quality, their ecological commitment and social engagement. So with each bottle of Soluna you enjoy, you are also guaranteed to improve the lives of small growers and contratistas and ensure this traditional way of life will endure for yet another generation.

“I have been a contratista all my life but income has barely been enough to feed my family. Now we get a guaranteed minimum price for our grapes and help with healthcare and education.”

-Omar Algarañaz, Member of Viña de la Solidaridad


fairtrade